The sample case chosen for this study was a single case study based on application level of
CSR standard. We wanted a company that has a good management about the CSR. So, we
decided to choose the Starbucks Company because we think that the company can help us to
answer the research questions. As we know, the brand of Starbucks is worldwide and it also a
big company. Starbucks Company is the representative case study in this thesis