trends closely. In general, a typical clothing company
manufacturing in Asia could take six to nine months to get a
new design into the shops. With a strong logistics system, an
entirely new Zara garment takes about five weeks from
design to delivery, while a new version of an existing model
can be in the shops within two weeks. In a typical year, Zara
launches some 11,000 new items, compared with the
2,000-4,000 from companies like H&M or Gap