● Maximizes revenues from sales of the organization's products and/or services through a base of reseller
partners in specific assigned channels and/or vertical markets
● Locates, evaluates and recruits potential channel partners including systems integrators, value added
resellers (VARs), distributors, dealers or retailers
● Supports partners throughout the sales process in all sales-oriented activities, including marketing,
advertising, sales promotions, and training to achieve revenue targets
● Responsibilities are within the Channel Sales Function as a generalist or in a combination of Disciplines