Nowadays, in a developed world, thousands of new products and services are introduced each day, which makes advertising become a real art - the art of informing and persuading customers. Slogans can be considered the heart of advertisements wherever they appear. Slogans are the most important and condensed messages advertisers would like to send to their customers. Sharp and intelligent slogans can help advertisers leave unforgettable impressions on their potential customers’ minds. However, creating a successful slogan is never an easy task. The use of just a few words in a slogan proves to be harder than it appears. It requires a sophisticated linguistic insight of phonology, lexicology, syntax as well as semantics and pragmatics. Hence, the study on some successful slogans promises a lot of interesting facts in the art of using language among advertisers.