Talk to them about their work, their personal lives and their hobbies. Extracurricular activities can provide new avenues for teams to bond and enrich the workplace. This happened in Corning, “one of America’s titans of innovation,” when researchers who were musicians played together. Conversing with your team members, promotes knowledge sharing, which will help you make better strategic decisions. Your creative team will tell you what they need from you as a leader. Creators often follow their gut to stumble upon a discovery: They intuitively know when they are onto something, even if they can’t explain why. As a leader, make room for individuals to follow such drives, and help resolve conflicts arising from that pursuit. Your responsibility to your team members passes through three critical phases: hiring them, helping them flourish and retaining them.