Purchasing a bathing soap is not an act of
purchase, where an entire family gets involved
into. However, each family memberhas their own
preferences about type of soap they should use.
Johansson Baby soap occupied its space in baby
soap category. Lux in the category of beautysoap
made for beauty conscious female.Cinthol for
males with masculine personality,to name a few.
This association can be termed as aresult of
perfect positioning of these brands in the market.
Researcher attempted to studythe nature of
attributes associated with these kinds of soap in
order to get the relative preferences that samples
give to the attributes, while purchasingsoap. Along
with the common attributes like, price and
fragrances, researcher wanted to study the extent
of preference sample has towards eco friendliness
attribute of soap. Researcher identified major
attributes associated with soap as, percentage of
hydrogen (Ph),price, ingredients, and
fragrances.An attempt has been made through
experimentation to find out relative importance
that, samplesgive to theattributes of product.
Research has been conducted during May and
June, 2014.