Acting ethically is in Intel’s, or any company’s best interests. Intel made some ethical errors by not respecting the rights of its customers. The company also made utilitarian errors,some of which were probably caused by lack of information.The most basic information can be obtained, however, by asking questions based on Kantian principles, such as, “If Iact this way toward my customers, would it be all right if they (and others) act the same way toward me?” The answer would have prompted Intel to respect its customers rights and to implement its final policy at the start.To its credit, Intel finally came around to respecting its customers rights, which correspondingly promoted their happiness. When it decided to give a new chip to anyone who requested one, to disclose all future chip flaws, and to communicate its concern and solutions to the public, Intel reflected the ethical principles of fairness and the pursuit of the “greatestgood.” And if the Pentium chip crisis serves to promote the seprinciples industry wide, this will increase happiness for all of us, “nontechnical people” and “technical people” alike.