3. GLOBAL CRUISE INDUSTRY MARKETING
ANALYSIS
A cruise can be defined as a pleasure voyage at sea;
it is an attractive alternative to a "classic" holiday on
land, since it can offer a different approach to spending a
vacatoin; aboard cruise ships there is a special
atmosphere, with specific products and services, adapted
to different categories of passengers, depending on the
requirements, preferences, interests, knoledge or age.
Since the 80s, the choice of a cruise as a way of
spending the holidays at sea was one of the largest
segments of the tourism development, with the North
American tourist market as a starting point. Statistics
published by the International Association of Cruise
Lines CLIA (Cruise Lines International Association)