Streaming at the “Right” Price
Macy’s Home Store’s move into the realm of streaming content turned out to
be much different than expected. Unlike previous initiatives to locate best-of-
breed technology solutions, the process this time around was both swift and
simple. After first ruling out Adobe FMS as overpriced, inflexible and lacking
in performance, the Home Store team turned to a brand new product that was
just hitting the market with a storm of enthusiasm from both users and the
streaming press.