If there is no point in trying to eliminate risk, what then is to be done? One may try to select the 'right' risks (if at all selection of risks could be done), and furthermore manage properly the risks one has decided to take on. Taking the risks must imply that one focuses on those areas where the person's skills and resources provide the best profit potential. This leads us to the question what services we can give to be in a position to provide better and more efficiently than others? Another important aspect of this which almost follows as a corollary is the "risk attitude" of the person. Is the person a "risk lover" or a "risk hater"? Larger the enterprise, greater the risk one has to face.