With this in mind, this research is aimed at testing the linkage between TQM, strategy, and operational performance. To achieve this objective, two scenarios will be considered. The first scenario requires considering TQM a driver to the strategy choice process, i.e. a catalyst for selecting a corporate strategy (Leonard and McAdam,2001). The second scenario views TQM as an organizational factor that mediates the strategy-performance relationship (Prajogo and Sohal,2006)