Respondents were asked to use a 10-point scale (where 1
means dislike very much and 10 means like very much)
to rate their preferences for eight
commonly used agritourism-related
labels. The labels most preferred
overall (those that scored above 6 for
all three groups of respondents) to
illustrate recreational activities
offered in agricultural settings were:
• Farm visit (7.1)
• Farm tourism (7.0)
• Agricultural tourism (6.9)
However, as depicted in Figure
1, farmers, residents, and extension
faculty had different preferences
for the labels examined. Residents
mostly preferred farm visit, agricultural
tourism, and farm tourism,
which the other groups also liked.
Although farmers and extension