According to Nestle, leadership is about behavior, and they recognize that trust is earned over a long period of time by consistently delivering promises. Nestle believes that it is only possible to create long-term sustainable value for shareholders if their behavior, strategies and operations also create value for the communities where they operate, for their business partners and of course, for their consumers.
Nestle Purina Pet Care’s vision of a checkerboard is every involved pet owner’s home is considers both inspirational and realistic as t pet care market leader in North America. New brands, new products, and using knowledge of the pet consumer to focus their products are some of the key strategies that will lead NPPC ever closer toward this vision.
NPPC values were originally set in 2894 by their founder William Danforth, with his “Four Talls”. The current values (Five Talls) were created by a cross-functional team of individuals who represent most all the departments in the company. This team gathered information from customers, suppliers, stakeholders, and employees at all levels to define what NPPC stand for and aspires to. NPPS’s vision and mission have been crafted into a singular statement that defines who they are, what do they stand for, and where do they want to go in the future