According to Lievens and Moenaert (2000) the study of innovation in the
financial service industry is a relatively new area of business research; they date
the research on this topic as having got under way around the mid-1980s.
Admittedly, this could be seen as a factor that may increase the interest of the
findings of the present study. Given the “newness” of the phenomena under
study, the present research is itself fairly unique, providing results which, for
the most part, have not been obtained before. Academic research on the factors
affecting the adoption of mobile banking has been sparse, and has tended to be
limited in scope (see e.g. Deutsche Bank Research 2002). It was for this reason
that, in attempting to close the knowledge gap, the initial approach largely
involved extrapolating from knowledge acquired about other modes of
electronic banking.