The 1980s culture changed a lot. Video games, fashion, adverts and music videos became very important in 1980s and early 90s pop culture. Even with government support to help boost France’s film industry, filmmakers still had to work their way up on heavily stylized and colourful music videos and adverts. Three young stylised French directors made films which critics began calling a movement of cinema du look.
Style was used to make the films look good. Most films were very colourful just as the current adverts or music videos were. Where as movements before were focused on story, these filmmakers wanted to make their films look cool and their charters at times looked like pop stars. Modern pop culture was interweaved and dramatic looks were abandoned.