This research also identified the relationship between the dependent and
independent variables. This is the primary research and data has been collected through
questionnaire and for analysis purpose SPSS software has been used. In this study samples of
150 respondents has been collected and tested the reliability of the model. According to the
finding of the research study, it has been observed that the packaging is the most important
factor. It is further concluded that the packaging elements like its Colour, Packaging material,
Design of Wrapper and innovation are more important factors when consumers making any
buying decision. Finally it has also been concluded that the Packaging is one of the most
important and powerful factor, which influences consumer’s purchase decision.
Key Words: Packaging, Buying behavior, Purchase decision, independent & dependent
variables
This research also identified the relationship between the dependent andindependent variables. This is the primary research and data has been collected throughquestionnaire and for analysis purpose SPSS software has been used. In this study samples of150 respondents has been collected and tested the reliability of the model. According to thefinding of the research study, it has been observed that the packaging is the most importantfactor. It is further concluded that the packaging elements like its Colour, Packaging material,Design of Wrapper and innovation are more important factors when consumers making anybuying decision. Finally it has also been concluded that the Packaging is one of the mostimportant and powerful factor, which influences consumer’s purchase decision.Key Words: Packaging, Buying behavior, Purchase decision, independent & dependentvariables
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