Web content is the traditionally trumpeted website quality criterion (Aladwani and Palvia 2002). Website content is a reason why users visit the website, and it determines user satisfaction (Huizingh 2000). At the same time, content is a subjective category because the degree to which users are satisfied with the content differs from person to person (Herrera-Viedma et al. 2006). Web content is the most widely utilised attribute in website quality assessment (Aladwani and Palvia 2002). It seems imminent for information websites that they need to offer the kind of information users seek