. In
the Netherlands, several market initiatives were introduced, which
set AW standards higher than the minimum legal requirements
(Oosterkamp et al., 2011; Veissier et al., 2008). In this regard, three
market segments can be distinguished along the AW spectrum:
conventional, which complies with minimum legal standards, a
middle-market segment, which supplies products that go beyond
conventional standards but do not meet organic standards, and a
top-market segment,