This study underscores the importance of adopting integrated parking management policies that ensure
not only more rational use of the available parking spaces, evenly balancing supply and demand and
bringing in revenues to cover the parking facilities costs, but also the improved attractiveness of alternative
transportation modes. Parking supply and demand flows within the UC campus are estimated. The
results indicate that the parking facility is underpriced and that there is overcrowding. To reflect critically
on these issues and identify research areas to address their socioeconomic implications, a survey regarding
the characterization of campus commuters and their travel options is presented. Logistic regression
modelling is applied to determine the relative importance of UC campus commuters’ attributes in their
level of willingness to pay to have reserved parking on the campus. Finally, some policy proposals are
discussed.