I'll give you a few examples of what I mean by that. Maybe I'll start with Netflix. The thing about Netflix is that there isn't much on it. There's a paucity of content on it. If you think of any particular movie you might want to see, the chances are it's not available for streaming, that is; that's what I'm talking about. And yet there's this recommendation engine, and the recommendation engine has the effect of serving as a cover to distract you from the fact that there's very little available from it. And yet people accept it as being intelligent, because a lot of what's available is perfectly fine.