This slide continues the discussion of the unique features of the Internet and e-commerce.
Ask students what the effects are of the four features listed on this slide.
Interactivity: Consumers engaged in dialog that dynamically adjusts experience to the individual. Consumer becomes co-participant in process of delivering goods to market.
Information density: Greater price transparency. Greater cost transparency. Enables merchants to engage in price discrimination.
Personalization/Customization: Personalized messages can be sent to individuals as well as groups. Products and services can be customized to individual preferences.
Social technology: New Internet social and business models enable user content creation and distribution, and support social networks.