Reinventing the dealership. Easy access to endless rich multimedia
content means that fewer people feel the need to spend hours at dealerships
in search of a car. Those who do make it into the dealership have done their
homework and are better informed than ever, which means they are far closer
to purchase when they arrive than may have been the case before. Since there
are fewer customer interactions, it makes each contact between dealer and
customer even more crucial – dealerships will need to offer more than stock
information, brochures and price tags.