Local television, radio stations, and newspapers are also great contact choices. Whether you're tying a sampling event in with a social action cause, or you just want to drop off ice cream for the heck of it, media crews are always appreciative. Best of all, it will keep your shop in the back of their minds, making future event marketing that much easier!
Pick out your favorite reporters or personalities at each of your local media outlets: TV, radio, newspapers (both daily papers and weeklies). Contact the news desk, human resources director, or other head honchos and discuss scooping for their staff.