nti-vibrating parts in automotives are often made of natural rubber reinforced by carbon black. Thisreinforcement, which comes from the filler–filler and filler–rubber ainteractions, leads to an increase ofthe elastic modulus, the tensile strength and the hysteresis. The aim of this work is to develop a modelwithin a generalized self-consistent scheme for filled rubber to predict the elastic moduli. A morpholog-ical pattern, which takes into account the occluded rubber, the bound rubber and a percolating network,is proposed and the effective elastic properties are compared with experimental results obtained in bothuniaxial and oedometric compression. The filler volume fraction varies in-between 0% and 18% and theinfluence of the specific surface of the filler is investigated, by using N330 and N650 carbon blacks