A new class of superficially Westernized Malay professionals now runs the country according to American management principle, although efficiency and imagination could certainly be increased. As in the United States. Public universities are being downsized and corporatized, while the social science --- for example, anthropology--- are being replaced by “social administration” studies. The outward symbols and forms of Malaysian urban elite culture are shaped more by Madison Avenue and Hollywood than by local culture. For instance, Kuala Lumper (K.L.) has caught up with Singapore as a city of shopping malls. The American corporate presence in K.L. is so pervasive that the city seems like an economic and cultural extension of California.