The intended audience is a market segment defined by the product (3- and 4-star
hotels). As any domain-specific discourse, the discourse of tourism can show a variable
level of specialisation. In this type of Web sites, the message sender
is a firm, and the encoder is a tourism professional who tries to reach out a wide
audience of non-specialists. For this reason, discourse shows a low level of
specialisation, and tends to be similar to general language.