While the title is intentionally provocative, my intent is not to bash the practice of network analysis. Obviously, very valuable information is typically discovered during these studies, and I cannot imagine making a decision to execute any substantial changes to a supply chain network without performing this necessary due diligence. Nevertheless, the point that needs to be made is that network modeling provides comparative cost and estimated delivery service timing information that is only one of several factors in reaching network structure decisions. In too many instances, the project team is busy running dozens of scenarios related to the number of distribution centers, replenishment centers and consolidation operations without sufficient guidance/oversight from the executive team. Though cost reductions with delivery service improvement are two objectives that are high on most executives' priority list, many other considerations likely come into play before a decision to open/close/relocate centers within the network.