The Roccoco was a full-service,30-story boutique hotel with 305 rooms. Boutique hotels were relatively small, will-staffed properties that offered upscale,hight-end and ample amenities. Corporate buildings,restaurants,shopping,and the theater district surrounded the Roccoco Hotel. The Times Square location was, however, less desirable that Central Park or the Upper East or West Side. Amenities offered included a full-service restaurant overlooking Times Square,a wine bar, cocktail lounge,and 24-hour room service. The lobby was small and quaint,perfect for the business traveler who preferred a private,relaxing atmosphere. In addition,amenities such as complimentary shoeshines,coffee delivery with wake-up calls,entertainment services were available to all guests.