Psychocentrics are more conservative oriented. They tend to be inhibited and non-adventuresome.
They prefer to return to familiar travel destinations where they can relax and know what types of food
and activity to expect.
Psychocentrics prefer to drive to destinations, stay in typical tourist accommodations, and eat at
family-type restaurants. When arranging a package tour, psychocentrics would prefer a heavily
structured itinerary so that they know what to expect. Safety and security are very important to this
group.
• Prefer familiar travel destinations
• Like commonplace activities in
destinations
• Prefer relaxing sun-and-fun spots
• Prefer low activity level
• Prefer staying at familiar hotel chain,
dining at restaurants offering cuisine of
their home country
• Prefer familiar rather than foreign
atmospheres
• Prefer purchasing complete tour packages
featuring a full schedules of activities