Then, how about tourism supply chain management (TSCM)?
We may go beyond the flow of the customers. TSCM, to me, has a boarder scope than tourism logistics. TSCM is about planning, designing, operating, monitoring, and evaluating the tourism activities since the preparation of the services at the upstream where raw materials are supplied to the point of service delivery where tourists consume the tourism products. Tourists will be delivered what they really want at the lowest cost of the whole tourism supply chain (TSC). This is very important, TSCM is not aim to minimise the cost of a particular firm in the tourism business but minimise the total cost of the TSC as a whole.