Each lifestyle is (somewhat) unique. Patterns of consumption based on lifestyles are
often composed of many ingredients that are shared by others in similar social and economic circumstances. Still, each person provides a unique ‘twist’ to this pattern which
allows him or her to inject some individuality into a chosen lifestyle. For example, a ‘typical’ student (if there is such a thing) may dress much like his or her friends, go to the
same places and like the same foods, yet still indulge a passion for running marathons,
stamp collecting or community service, activities which make him or her unique