The fact that religion is absent among the upper echelons of society suggests that a moral standard might also be absent – as much is borne out by characters’ actions. When God does appear, it is only in George Wilson’s dialogue, when he lets his wife know that she can’t fool God, that he sees and judges all. Instead of being guided by the moral precepts of religion or of God, other characters find other codes to determine their behaviors: a father’s advice, or a self-serving mantra, a jaded viewpoint, or an undying love. In Fitzgerald’s jaded America, the only God that can exist takes the form of a billboard (the eyes of T.J. Eckleburg), perhaps suggesting that capitalism rules where religion once did.