Victor Gruen & Associates is a planning team of architects and engineers Actively engaged in projects in almost every state as well as abroad, the Gruen organization was chosen as architect for Southdale in 1952. They are together in the common belief that individual ingenuity coupled with disciplined teamwork offers the best approach to today's complex.Victor Gruen & Associates has steadily expanded the range of its activities. In the commercial field, the firm has progressed from
the planning of individual shops and department stores to the development
Master planning for the Palos Verdes
Peninsula, providing for residential, civic,
commercial, educational, and recreational
development of an outstanding