Implications
The results of this curriculum development exercise indicate that NGT is a
valuable tool for building consensus on modular curriculum development. However, the
process has much broader applications. The same process followed in this exercise can be
used to achieve faculty consensus on issues where there is likely to be conflicting points
of view such as program curriculum, textbook adoptions, college/departmental goals or
other strategic issues. For example, many programs rely on input from future employers,
alumni, current students, administration and faculty to update skills and knowledge
students need to succeed in the next five years. Integrating the varying viewpoints is
often difficult. Other techniques such as focus groups that are well suited for exploratory
tasks appear less useful for achieving consensus and arriving at a decision (Bristol &
Fern, 1996). Often one individual’s viewpoint is expressed so forcefully that it is adopted
when many in the group are opposed (Chapple & Murphy, 1996). By utilizing the
nominal group technique, each segment can contribute equally to the final product. The
views of the students and recent graduates will be considered along with those of the
industry professional and the academic. A more balanced outcome is likely.
In addition, the process can be applied to the development of criteria for
evaluating teaching and learning experiences (Chapple and Murphy, 1996) or selection
parameters for candidates for new positions (Edgeman and Williams, 1998). The results
reported here indicate that diversity in the membership of the decision making team will
encourage creativity and reduce the potential for group think.
Conclusion
There is a critical need to develop hospitality and tourism industry leaders with a
managerial philosophy that will put into practice the principles of sustainable
development. In contrast to a single course on sustainability, the modular approach helps
the students understand how to apply the principles to specific subject matters and
industry sectors. For example, students who take a food and beverage management
course that incorporates a sustainability module will understand how to operationalize
sustainability in the food service system. BEST is in the process of producing a set of
model curricula on the subject of sustainable tourism to be distributed at no cost to
educational institutions. Readers are encouraged to integrate these modules into their
course. For information on how to obtain the modules visit the BEST website at
http://www.sustainabletravel.org/.
Implications
The results of this curriculum development exercise indicate that NGT is a
valuable tool for building consensus on modular curriculum development. However, the
process has much broader applications. The same process followed in this exercise can be
used to achieve faculty consensus on issues where there is likely to be conflicting points
of view such as program curriculum, textbook adoptions, college/departmental goals or
other strategic issues. For example, many programs rely on input from future employers,
alumni, current students, administration and faculty to update skills and knowledge
students need to succeed in the next five years. Integrating the varying viewpoints is
often difficult. Other techniques such as focus groups that are well suited for exploratory
tasks appear less useful for achieving consensus and arriving at a decision (Bristol &
Fern, 1996). Often one individual’s viewpoint is expressed so forcefully that it is adopted
when many in the group are opposed (Chapple & Murphy, 1996). By utilizing the
nominal group technique, each segment can contribute equally to the final product. The
views of the students and recent graduates will be considered along with those of the
industry professional and the academic. A more balanced outcome is likely.
In addition, the process can be applied to the development of criteria for
evaluating teaching and learning experiences (Chapple and Murphy, 1996) or selection
parameters for candidates for new positions (Edgeman and Williams, 1998). The results
reported here indicate that diversity in the membership of the decision making team will
encourage creativity and reduce the potential for group think.
Conclusion
There is a critical need to develop hospitality and tourism industry leaders with a
managerial philosophy that will put into practice the principles of sustainable
development. In contrast to a single course on sustainability, the modular approach helps
the students understand how to apply the principles to specific subject matters and
industry sectors. For example, students who take a food and beverage management
course that incorporates a sustainability module will understand how to operationalize
sustainability in the food service system. BEST is in the process of producing a set of
model curricula on the subject of sustainable tourism to be distributed at no cost to
educational institutions. Readers are encouraged to integrate these modules into their
course. For information on how to obtain the modules visit the BEST website at
http://www.sustainabletravel.org/.
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