Only after being compliant can suppliers access Nike’s leadership and resources. The adoption of this “pull” model incentivizes suppliers to achieve the highest performance possible in order to benefit from the MI incentives. This ultimately helps to promote supplier ownership of responsible practices, which benefits Nike and contract factories as well. This pull model is different than the more commonly adopted “push” model, where firms invest in suppliers that are frequently under-performing and not complying with minimum standards. Nike is interested in doing business with more proactive and high performing suppliers. Contract factories may only become an approved Nike supplier if they achieve the minimum bronze compliance standard from the outset. The company has set a target that all of its products will come from factories that have achieved bronze or higher status by the end of FY204.