Low-Cost Carrier (LCC) Transformation
On 26 June 2013, Hong Kong Express announced its intention to transform into a low-cost carrier (LCC), and renamed to "HK Express", under the direction of the deputy CEO Andrew Cowen.[15] Hong Kong Express' first flights as a LCC commenced October 27, 2013, to five destinations in Asia. The airline has since added routes to Tokyo, Penang, Osaka, Fukuoka, Seoul and Busan. There are plans for the airline's fleet to increase by five Airbus A320 in 2014, taking the total number of aircraft to 11 within the year and with a longer term aim of having over 30 Airbus A320 by 2018.