Among the contributing factors for the tourist development of locations are the organizational complexity and control and the management of partnerships (Hankinson, 2001). Based on social exchange theory, which explains social change and stability as a process of negotiated exchanges between parties, people calculate the overall worth of a particular relationship by subtracting its costs from the rewards it provides (Monge & Contractor, 2003). In order to create and implement a total strategic marketing plan and advertising of the respective area, a holistic identity of the area with specific dimensions and characteristics is necessary with the contribution of the residents’ participation, provided that they realize the rewards they may have. Especially in the current condition of economic recession and high unemployment, the possibility of the contribution of entrepreneurship to the reinforcement of employment renders it as an important parameter of economic policy. The creation of new jobs and the reinforcement of employment of groups of the population, which are mostly affected (youth, women, people with special needs) may attract their positive contribution. Beside, the lesser engagement of the state to the active involvement in the economy, the more the responsibilities and expectations are placed on the market. Not only financial but social benefits are expected as well from the market (Hirshmann, 2002; Parolin, 2002: 27). This is where the role of networks can play a significant role