Cultural norms in Brazil
Learning the correct way to greet and address people is a vital. A stereotypical Brazilian greeting is the air kiss – a kiss hello on each cheek. While this is a fun way to greet people, be sure to learn the appropriate contexts for this greeting. Brazilians are very body conscious, and as such, expats often need to adjust to what may seem like overly forward or brutally honest comments about their health, weight and even hairstyle.
Another small thing that may initially take some getting used to is the many levels of bureaucracy in the many government institutions; this is particularly evident when applying for a residency visa.
Brazilians try to maintain a balance in their social relations and general day-to-day activities; business meetings are important, but so is football and family time. Many expats will be impressed by the Brazilian people’s resilience, resourcefulness and ability to stay positive and greet life with a smile – which comes in handy when dealing with bureaucratic red tape.