A seed company’s promotion of its products and the activities of governments, organizations and agencies in developing countries to focus farmers’ and growers’ attention on improved seeds are important aspects of marketing and adoption of new cultivars. An important part in agricultural and horticultural development. Other influences or sources of information on the use of improved seeds or new cultivars are the advisory and extension services, recommended lists (including lists of cultivars found to be suitable for organic crop production), and the press, radio and television services.