An angry customer tells you that he is very disappointed in the quality of one of the products he purchased from your company and demands a refund. Recently you have heard similar complaints from other customers regarding this product.
1. Let the customer know that you will process the refund right away.
2. Let the customer know that others are also experiencing the same frustrations with this product and that you will refund his money and provide feedback to the manufacturer.
3. Ask the customer exactly what he did not like about the product. Then, identify if there is another product that also meets his needs, and offer to discuss this product with him.
4. Ask the customer if he wants to return the product or if he would rather replace it with another product that may better meet his needs.
5. Tell the customer that the product he purchased must be defective, and offer to exchange it with a new version of the same product.