(1) Was it about librarians’ own knowledge and abilities?
(2) Was it about simply connecting with the new type of user?
(3) Was it about content which we could use as teachers?
(4) Was it about content for users to employ in their study?
(5) Was it about providing new ways for us to employ to reach our users and how
would academic staff fit into this equation?
(6) Was it simply to reach the so-called Web generation or all users ?