-Challenges tradition by asserting that an artist's use of the mass- produced visual commodities of popular culture is contiguous with the perspective of fine art.
-Removes the material from its context and isolates the object, or combines it with other objects, for contemplation.
-Aims to employ images of popular as opposed to elitist culture in art, emphasizing
-the banal or kitschy elements of any given culture, most often through the use of irony.
-Is associated with the artists' use of mechanical means of reproduction or rendering techniques.