in the facilitating effect of their experiencing family and social support to overcome their ambivalence towards prioritizing own health. Women perceived that their main role is to take care of the family. This is consistent with the findings by Trigoni et al.. (2008), who conducted in-depth interviews with 30 women aged 45–65 years in Crete and found that family obligations were one of the reasons for their deferred mammography screening behaviour . Furthermore, Lamiyan et al. (2007) interviewed 31 Iranian women and found that the women caring for own health was motivated by their role as caregivers for their households. However, the same study found that competing priorities such as taking time to care for the family was a barrier to Iranian women’s attendance for breast cancer screening.