For example , a recent online ad for the Mrs. Meyers cleaning brand stating “Clean should smell better” instructed users to “hover to expand.” When a cursor was placed over the ad, it exposed an area that displayed Facebook wall posts, Twitter postings about Mrs. Meyers, or a company video, all without leaving the Web page being visited. Consumers spent an average of 30 seconds interacting with the ad, compared to 11 seconds for other types of online ads, according to Google. Consumers were also more likely to click on a “learn more” button to go to Mrs. Meyers’ own Web site , with 35 of every 1000 users clicking though., compared with an average of just one in 1,000 for traditional online ads.