1 Local Search
Internal links will be local in nature - "Kansas City Kitchens" for the anchor text, as opposed to simply "Kitchens."
We will build profiles in all local search directories including images of homes.
7.3.2 Social Search
We will build profiles in the social search sites such as local.com, insiderpages, citysearch and topix and promote positive reviews from testimonial customers.
7.4 Email Marketing Plan
Our site and our direct mail program will promote our "Trends" ezine. We will send out customer and subscriber monthly ezines.
7 .4.1 Lead Capture Strategy
We will feature a "Subscribe" form on all Web pages and build separate landing pages for our direct mail "Trends" newsletters offers.
7 .4.2 Ezine and Data Mining
We will add the use of the SwiftPage tool to monitor the responsiveness of our email readers and prepare follow-up based on reader interest.
7 .5 Social Media Plan
We will employ several blogs as our primary new media tools. We will also post podcast-style interviews with our best customers on a monthly basis and look to interview design and manufacturing and other home type experts such as entertainment, wine, chef and even audio and technology experts.