he product information should be informative, true and complete. Ideally, it should give the prospective buyer all the information they need to buy on the spot.
For most prospects shopping without assistance, clear and easy to understand information, as described above, is important.
Make the benefits of the product loud and clear. Besides the actual utility, beauty, or even fame of the product, what are you offering above and beyond? Make it clear to the customer what key benefits the product brings to them, such as guarantees, warranties, and after-sales service.