This chapter examines the internal and external forces that affect business.
We'll examine the two types of external organisational environments: the general environment that affects all organisations and the specific environment unique to each company.
Then we learn how managers make sense of their changing general and specific environments.
The chapter finishes with a discussion of internal organisational environments by focusing on organisational culture.
But first, let's see how the changes in external organisational environments affect the decisions and performance of a company.