marketing was the whole sole method of conveying the messages to the consumers. However, in recent are the tools a company uses to deliver a range of promotional messages to its target markets. Businesses use a range of marketing communications to promote their companies, their products and their services. Examples of marketing communications tools include: • Brochures • Mailshots • Websites • Advertisements • Sales promotions • Exhibitions • Personal selling • Press publicity campaigns These tools can be used in isolation, but it’s usually more successful to use a blend for maximum impact. Each element of the mix can be judged against a number of criteria have become the trendy way of conveying the organization’s message to the consumers. It is important though that the message you give in one medium should tally with the message provided in other medium. For example, you should use the same logo in on your website as the one you use in your email messages. Similarly, your television messages should convey the same message as your blogs and websites.