The Tokyo command center responded quickly to develop situational awareness of the damage. The news broadcasted general information on the earthquake, bur lacked specificity. Cell phone communications were all but cut. Information on the Tohoku region was spotty and unverifiable. The Tokyo command center dispatched executives to assess physical damage to stores while the North East refional headquarters sent employees to refugee centers in search of missing managers and employees. As information trickled in, management found that three owners, four store managers, and six crew members had been killed and others remained missing. Ofthe 911 stores in the North East Region, 60% resumed operations immediately after the quake and tsunami. Of the remaining 366 stores that were temporarily closed, 56 stores were severely damaged, but 12 of those 56 stores regained operations by the end of April, (See Exhibit 2.)