TAIWAN-BASED PC Home Online, which sees the C2C (consumer-to-consumer) e-commerce platform as having high potential across Southeast Asia, has reaffirmed Thailand as its first operational market in the region for C2C business.
PC Home Online, a large e-commerce operator, in fact established a subsidiary - PC Home Thailand - via the joint-venture model with Cal-Comp Electronics (Thailand) early last year.
The Thai unit Tuesday revealed plans to penetrate the local e-commerce market, initially focusing on C2C e-commerce aimed at encouraging individuals and small businesses to benefit from PC Home's platform, www.pchome.ac.th.